HOW TO APPLY PERFUME?

DON’T RUB PERFUME INTO YOUR SKIN.​

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Rubbing perfume into your skin causes the top notes to fade and evaporate before they can settle. This means the notes that made you fall for the scent to begin with never truly translate onto your skin. You want your perfume to slowly mix with your skin’s natural oils - it’s what makes your scent last and smell slightly unique to you. Also, rubbing perfume onto your skin causes friction, which can heat up and change the scent. So how should you apply your perfume? Focus on the spots your fragrance loves most - your pulse points.